Ten years ago, she was a bridal gown designer who wished there were matching headpieces and jewellery to complement the brides’ beautiful gowns. Because she was so particular about giving her brides a complete and balanced look for their special day, she started to handmake her own bridal accessories.
Because her designs were so exquisitely crafted for each unique gown, delighted customers began to spread the word about Helan’s expertise in creating customized bridal accessories, and her business just kept growing.
That was when she decided to stop designing gowns and specialize in creating customized bridal accessories and millinery. Setting up GIOIELLI.com.sg in 2005.
What is so special about Helan’s bridal accessories?
Known for using only the finest materials in her designs, Helan incorporates Swarovski elements, finest rhinestones and findings into necklaces, hair accessories and crystal bouquets.
Where have her products been featured in?
Her stunning accessories have received extensive media coverage, with features in magazines such as Female Brides, Style weddings, Her World Brides, Icon, Presitage, Tatler Singapore; on online such as www.femalemag.com.sg , www.herworldplus.com , www.bridestory.com , www.singaporebrides.com , on MediaCorp’s Channel 8 and Channel U; and local newspapers such as The Business Times.
Why do you put in so much effort into her bridal accessories?
“My passion is to design happiness for every bride. I want to achieve that by creating luxurious accessories that provide the essential touches to make each wedding as memorable as possible for every single bride.”
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